My IMATS Toronto 2013 Experience
Makeup mischief, managed!
This past weekend, I was able to attend IMATS Toronto 2013 with two of my girl friends for the first time. I’ve heard about IMATS before mostly via YouTube or beauty blogs and ended up researching earlier on this year about the one taking place in Toronto. Before the show, I read previous experiences from a few bloggers to get an idea of the exhibitors and the discounts as well as how busy it can get. I also tried to make a list of things I wanted to get so that I stay on budget… which I managed to stick to! What a miracle.
From what I’ve read, a few people mentioned to get there early in order to avoid the crowd or a huge lineup. I heard that there was a lineup before the doors opened, but when we got there at around 10:30am, there was no lineup at all to check in and get our wristbands for the day.
Full-body Makeup Work at the Make Up For Ever booth. Amazing!
The booth where I was definitely expecting a lineup was the Make Up For Ever booth and sure enough, there were a bunch of people standing to the side of the booth waiting for their names to be called in order to pay for their purchases. Thankfully, I read about this before going on Saturday and made sure I knew which products I wanted to get so that I wouldn’t have to wait as long or wait around to try the products out. Even still, it was about a 20 minute wait to get your products called out. So if you’re planning to attend in the future, be prepared for this! They had a few promo packages available and I think their IMATS discount was about 30% less compared to Sephora prices. It ended up being cheaper than the VIB 20% discount, so I’m glad I waited to purchase my items from the show. While I was waiting I also saw Maria [well… more like she saw me], which was awesome because we haven’t run into each other for a while. It’s always nice to see friends during events like these!